Trends

Learning Outcomes: Learning Research current themes, trends and moods relevant to your project requirements and goals. Distill your research to outline a positioning statement for your project strategy. Imagine three mood boards to contextualise your positioning statement. Lecture Reflection; How do themes and trends forecast help to ensure a project is planned and positioned effectively […]

Brief and Strategy

Learning Outcomes Research strategies and project plans used by agencies to reach a global audience. Share your findings on the Ideas Wall and elaborate in your blog. Distill your research to develop your own strategy and project plan for the selected project brief. Write a draft of your strategy and project plan and post it […]

Competitive Context

Learning Outcomes Research the requirements of each of the four preselected project briefs. Post initial thoughts onto the Ideas Wall and elaborate with sketches and notes to rationalise your project selection. Add these to your blog. Research three competing agencies, studios or practitioners who have created work in a similar field to your selected project […]

Evaluation

Learning Outcomes Design and deliver the final outcome of your self initiated project. Post visual developments on the Ideas Wall and include the final outcome. Evidence more detailed development in your blog. Remember to include notes about design, production and the media used to reach your target audience. Make and deliver a five minute presentation […]

Development

Learning Outcomes Imagine and make one design response to your self initiated project brief, as outlined on your mood boards. Demonstrate your development. Upload initial ideas and sketches to the Ideas Wall and reflect in your blog. Make prototypes and experiment with design and production techniques to ensure you engage with your target audience. Do […]

Initial Ideas

Learning Outcomes: Develop and make five initial responses to your self initiated project brief. Post your design developments to the Ideas Wall, to gain peer reflection, and elaborate further on your blog. Design and make five visual mood boards to accompany your initial visual responses. Add all five mood boards to the Ideas Wall, in […]

Brief Analysis

Learning outcomes: Research the outputs you generated during the Contemporary Practice module to identify four subjects that encapsulate your personal interests, identity and experiences. List all four subjects on the Ideas Wall and contextualise your research in your blog. Distill your research and reflect on peer feedback to identify one subject that you will develop […]

Publicise and Promote

Instagram. When looking at the examples of publicising work and the promotion of material, it is easy to just suggest that Instagram or even social media will be used. One thing needs to be clear from the start, what is the goal or objective, what do I want to happen when using social media. In […]

Gaps and strategies using market research

Gaps and strategies using market research, Dan Parry this week asks the question: how can we use research to best inform a creative idea to ensure that it meets its full potential. Dan is a digital strategist and helps clients add value to their users’ experience by exploring avenues for development. During this weeks lecture […]

Authorship

Week 10: Case studies exploring trends and outputs of influential studios (authorship) Reflections of this weeks lecture from Craig Oldham, he spoke about his work and inspirations as a designer. Oldham claims that Graphic Design in its purest form is boring and is not that interesting, he goes on to explain that it is the […]