Branding acts as an umbrella term that helps a user identify and define your business based on your core values and visual aesthetic. Branding is not just a logo, but a feeling or emotion that can transform throughout a product or service. A brand should facilitate a conversation with its customers; it should evoke emotions of trust, reliability and loyalty.
This week I have been exploring the visual identity for my project. I started this process by going back over some of my work and examining the values I had attributed to the project. On reflection, I had spent too long focusing on ‘designing a logo’ rather than exploring a visual language or aesthetic to communicate my vision and values. I had become stuck, frustrated and lost without a clear direction. Returning to these core principles and aiming to develop a style scape, I was able to create a visual aesthetic better. The values that I have redefined for this project are:
Culture: authentic
Customer: aspirational
Voice: nurturing
Feel: energize
Impact: growth
From this, I was then able to create visual references using Pinterest to offer ideas and inspiration for a design direction. Using Adobe Kuler, I also developed a colour palette that has been inspired by the attributes of authenticity and energy. Creating a style scape offers an opportunity for me to explore a visual aesthetic and has enabled me to consider the design assets for use in the development of the platform.
From producing this style scape I have emailed industry links to gain feedback on the visuals for the project. I will also re-present this back to the Bodmin Community group for their input. From this I aim to gain insights and feedback that offer a clear visual direction for the project. Once this has been discussed and I am happy with the direction I am able to start designing and producing outputs for the project.
http://m-gregory1013-dc.blogspot.com/2012/11/spin-print-magazine.html
Pixels and Serifs. 